Funny, that sounds a little like the blogosphere. Perhaps the two have a little more in common than I thought.[I]s there any chance that Emmott will end the anonymity of the magazine's writers? There is not. It's a tradition and now a point of difference but above all, he believes, it helps the magazine to retain a collective voice. "The identity of The Economist is a very strong thing and it benefits from co-operation between journalists. The articles are not written by a collective but there is a certain collective approach and methodology," insists Emmott, the advocate of individual liberty.